Coloring. Logo, Type face and form
Recognizing the evolution of customer preferences and the rising use of mobile platforms, the management team at a leading fashion player in the Asia-Pacific region sought support from Helios in developing its omnichannel strategy and mobile business model.
Increase in accumulated app downloads within one year
Increase in mobile revenue within one year
An effective omnichannel strategy presents retailers with a significant opportunity as they seek to engage with an ever-evolving customer base.
Prior to their engagement with Helios, FashionCo’s success was due in large part to sales from their brick-and-mortar stores. The company maintained e-commerce channels, but sales accounted for just 10% of its total revenue and those channels only offered discounted, off-season products.
Average spend by type of customer
[indexed to online customers]
Helios and FashionCo collaborated to create FashionCo’s holistic strategy for mobile and omnichannel, developing a number of key recommendations:
